Martello Media

HMS Belfast

The Irish Whiskey Museum is located in the heart of the city at College Green.

The barrell lined entrance alley.

The Apothecary where the guide talks about the origins of Irish Whiskey.

The Renaissance Room - Covering the decline and rise of Irish Whiskey in the 20th Century.

The Tasting Bar

Café Bar on ground floor.

Detail of Bar Deisgn.

Retail space.


Irish Whiskey Museum


The Irish Whiskey Museum opened on Dublin’s College Green in the autumn of 2014. Martello were lead designers on the Irish Whiskey Museum, bringing together their internal design team with a host of external companies to work on the project


The Irish Whiskey Museum required close collaboration between Martello, the architects, structural and services engineers to ensure that the visitor experience would not be compromised by the many constraints of the characterful location.


Martello worked closely with the team of tour guides, writing scripts and coaching the team through the layers of content and it’s various means of presentation. The tour uniquely uses atmospheric supporting audiovisuals to support the guide's storytelling. The guide can control the films – either with discreetly integrated touchscreens in the set-dressing, or with a hand-held remote – to adapt to the visitor's interests and questions, and the time of day.


Historically accurate set dressed rooms, which house a large collection of original material, curated by Martello, create immersive spaces in which the five chapters of the Irish Whiskey story are told. The retail space and three separate bars, designed by The Irish Pub Company, are welcoming spaces that offer both old-world and modern design elements to the visitor experience.


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