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The Long gallery spaces provided a grand scale to illustrate aspects of Ireland and its culture.

Live performace spaces were key to the success of the Ireland Pavillion.

The 30 metre long media wall covering Ireland today.

The large gallerys could be clearly seen by passers by.


Ireland Pavillion, Shanghai Expo 2010


The 6-month-long EXPO 2010 was themed ‘Better Cities – Better Living’. The Ireland Pavilion contrasted urban and rural, manmade and natural. It set the creativity of the Irish, their ancient history and vibrant modern culture into the context of a small but beautiful island. The lantern-like building reflected the mercurial light of an Atlantic climate.


The Ireland Pavilion won Best Exhibition Design at the prestigious 2011 IDI Awards (Institute of Designers of Ireland).


Successive galleries presented the climate, landscape, settlement patterns, people, lifestyle, urbanism, architecture, economy, produce, art, architecture and literature of Ireland. These threads were woven together in the climactic ‘Celtic Dreams’ immersive audiovisual space.


The intended message was that Ireland presents Chinese visitors with a fascinating blend of history, scenery and culture; that Ireland is one of the World’s most open economies, exporting high technology, food, fashion, music and culture; and that Ireland offers China an eager English speaking business and educational partner in Europe.


The 20,000 sq ft pavilion, seen by over 3 million visitors, and one of only four pavilions out of 250 to receive a “Model Pavilion” award from the Chinese authorities.


Additionally it was awarded a BIE (International Exhibitions Bureau) Bronze Medal for ‘Theme Development’ by Jean-Pierre Lafon the President of BIE, the World EXPO co- ordinating body.

Award IDI Award 2010 Exhibition Design

Award Expo Bureau Shanghai 2010 Model Pavilion Award


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